Pinterest has some new moves. Literally. While Pinterest has overwhelmingly been home to stunning images and handy photo tutorials for years, our favorite visual platform is now rolling out changes that will fully embrace the idea of video pins as a key element on Pinterest.

“Our mission is to build the world catalogue of ideas, and some of the best ways to bring things to life is through video,” said Mike Bidgoli, Pinterest’s head of monetization. “A complex workout is easier understood through video than a series of photos and text.”
(source: Mashable)

According to the website’s blog, they’re working on an integrated video player as well as an improved algorithm for video recommendations to pinners. On a business level, there will be huge opportunities for Promoted Video, which will feature branded videos as an autoplay in a user’s feed. These videos could, for example, be make-up tutorials or recipe how-to’s, with each of the video’s featured products listed as pinnable images below the main pin.

“In the last year alone, we’ve seen a 60% increase in videos on Pinterest featuring everything from workouts and home projects to hair & beauty tutorials. That’s why we’re excited to roll out Promoted Video.”
(source: Pinterest Business Blog)

The changes are set to roll out in the next few months and have the potential to be a game changer for Pinterest.