Put on your party hats, because loop88 is an Official Honoree of The 20th Annual Webby Awards! Our “Mavis Dracula: Mommy Pinner” campaign has been acknowledged in this year’s Family & Parenting section for Social Content and Marketing and we could not be more proud and excited!


In the late summer of 2015, Sony Pictures challenged us to bring their movie Hotel Transylvania 2 to Pinterest. Lead character Mavis becomes a mother in the second film and since Pinterest is prime territory for creative mom ideas, we brought vampire mom Mavis to life within the Pinterest community. She shared recipes and crafts on the platform, gathered ideas to entertain her new kiddo, chatted directly with other moms on Pinterest, and got a chance to interact one-on-one with existing Hotel Transylvania fans. It was such a fun and new way to create buzz around a movie release!

The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). “Honorees are setting the standard for innovation and creativity on the Internet,” said David-Michel Davies, Executive Director of The Webby Awards. “It is an incredible achievement to be selected among the best from the nearly 13,000 entries we received this year.”

Take a peek at our Hotel Transylvania 2 case study for a full overview of the Mavis campaign. Head over to The Webby Awards website to see the winners and honorees in each category.